Build it and they will come? Only in the movies. Planned and intentional marketing through on-air, social media and traditional yet creative means is the key to gaining more listeners, increasing your donor base and reaching souls for Christ. Don’t just hope people find you, together let’s make it happen!
Underwriting can be helpful to your bottom line, however, it takes a great deal of planning from identifying your potential clients to sales to getting those spots on the air. Don’t waste time and money, let KBG help you do it right from the beginning.
FUNDRAISING & DEVELOPMENT
Fundraising and development are often the two most difficult areas for Catholic radio to master, yet success in these areas keeps your apostolate on the air and reaching souls. KBG takes the guesswork out of your efforts by helping you understand the difference between fundraising and development, the best way to allocate your resources in pursuit of donations, how to approach major donors, planning and carrying out your fundraising event and everything in between.
Our pledge drive professionals at the Kennedy Brownrigg Group have years of experience planning and hosting on-air fundraisers and we’d love to put our expertise to work for you! Choose from top talent such as Jerry Usher, Wendy Templeton and Sherry
Whether you’re choosing your automation system or simply want to learn to use your existing system to its fullest extent, KBG is there. Whether you need us on-site or remotely, we can help with everything from building your log template and your daily logs to
avoiding separation violations to training your staff.
If you have a great show that is locally produced, why not share it with the world?
KBG can help you determine the best audience for your show on a national scale, provide
assessment tools and coaching, create and deliver marketing plans and distribute the show to
stations and digital media platforms.
KBG represents a number of exciting and solid Catholic evangelists that are ready for your radio show!